Cheese and Cracker Tray
The cheese and cracker tray has one specific enemy: moisture.
View tray & get pricing →Kraft Food Trays
Kraft Snack Trays
- Two to four sections
- Sleeve or band branding
- Grab-and-go ready
A snack tray is a small divided tray that turns loose items into a product. Pretzels, cheese, nuts, dried fruit, crackers, sliced apple — separately they are ingredients; arranged in four sections behind a printed sleeve they are something a customer will pay four dollars for at a till.
That is the whole design brief. The divisions have to be deep enough to keep items apart, the footprint has to fit a grab-and-go shelf, and the sleeve has to do the selling.
- Two, three or four sections, sized to your actual mix
- Printed paper sleeve or belly band — cheap to change seasonally
- Fits standard grab-and-go chiller shelves
- Natural kraft interior that flatters most snack foods
Pricing starts from $0.30 per tray
The unit price depends on the size, board, printing, finishing, quantity and delivery country, so every quote is worked out for your specification rather than taken from a list.
Get pricing for kraft snack trays
Send the size and the run length. We reply with pricing, material options and a production date — usually within one working day.
01 — Specification
Specification at a glance
Every element below is set when we quote. Nothing here is a fixed catalogue entry — if a line does not match what you need, say so and we will change it.
- Sections
- Typically 2–4, custom layouts available
- Board
- Natural kraft, with grease-resistant option for nuts and cheese
- Branding
- Printed sleeve, belly band, or direct print on the tray wall
- Closure
- Open, film-sealed or supplied with a clear lid
- Supplied
- Flat-packed; sleeves supplied separately for on-site assembly
02 — Build the spec
Design this tray in five steps
The same five questions we would ask on a phone call, with the kraft snack tray already selected. You get a properly detailed brief at the end, which is what makes a first quote accurate rather than approximate.
Prefer the full builder with a live sketch? Open the tray designer.
03 — In detail
What the sections are actually for
Dividing a snack tray is not decoration. Each partition solves a specific problem that shows up in a chiller within a few hours.
- Keeping moisture away from crackers, which go soft faster than anything else in the tray.
- Stopping strong flavours — olives, blue cheese, smoked nuts — transferring to neutral items.
- Holding the arrangement in place so the tray still looks composed after being handled twenty times on a shelf.
- Giving a visual sense of value: four small sections read as more generous than the same volume loose.
- Making portion control repeatable, so every tray your team builds looks identical.
Sleeve, band or direct print?
The branding decision on a snack tray is unusually consequential, because it is also the merchandising decision.
Printed paper sleeve
Wraps the middle of the tray and covers roughly a third of the contents. It gives you a large, flat, full-colour surface for the product name, the ingredients panel and the price, and it is cheap enough to reprint for a seasonal range without touching your tray stock.
Belly band
A narrower version of the same idea. It shows more of the food and less of your branding — the right trade-off when the contents are the selling point and your brand is already known.
Direct print on the tray
Cheapest per unit at volume and the most durable, but changing the design means a new tray run. Best when your range is stable and your volumes are high.
A practical note on labelling: most markets require an ingredients and allergen declaration on a pre-packed snack tray, and the rules differ between the US, UK, Canada and Australia. Design the sleeve with a dedicated panel for it from the start — retro-fitting a legal panel into a finished design is always worse than planning for it.
Getting a snack tray from idea to shelf
-
Build the mix by hand first
Lay out the actual items on a table and photograph them. It takes ten minutes and settles the section count and the volumes better than any spreadsheet.
-
Measure the shelf you are selling from
Grab-and-go shelves have a fixed depth and a fixed facing width. The tray needs to fit both without wasting a strip.
-
Decide on the closure
Open with a sleeve is cheapest. A film seal or a clear lid extends shelf appearance and is usually necessary for anything with a stated shelf life.
-
Approve the sleeve artwork
We supply the flat sleeve template with the legal panel area marked. This is where most of the design time goes, and it is worth it.
04 — Nearby
Trays that work alongside this one
Chosen because operators who buy the kraft snack tray usually need one of these in the same order, not because they happen to sit in the same category.
Mini Charcuterie Tray
Individual grazing boxes have grown from a novelty into a substantial category, driven by corporate catering that needs single-serve portions and by ret…
View tray & get pricing →
Kraft Paper Food Tray
The kraft paper food tray is the one shape that every counter ends up buying.
View tray & get pricing →
Chip and Dip Tray
The chip and dip tray is the simplest divided format there is: a main bay and one or two smaller wells.
View tray & get pricing →05 — Questions
Kraft Snack Tray questions
How many sections should a snack tray have?
Three or four in most cases. Two reads as thin for a retail price point; five or more makes each section too small to hold a satisfying portion of anything. Build the mix physically before deciding — the food usually tells you.
Will crackers stay crisp in a kraft tray?
Better than in an undivided one, because the partition keeps them away from cheese and fruit. Beyond that it is down to the closure: an open tray with a sleeve is fine for same-day sale, while anything with a multi-day shelf life needs a seal.
Can I get a clear lid instead of a sleeve?
Yes. A clear lid shows the whole arrangement, which sells well, but it adds a plastic component and needs a matched rim. Many operators use both — a lid for retail chillers and a sleeve for catering and corporate orders.
Do you print the sleeves as well as the trays?
Yes, and they are usually quoted together. Sleeves are the part you will reorder most often, so it is worth asking for sleeve pricing at several quantities separately from the tray pricing.
What size fits a standard grab-and-go shelf?
That depends entirely on your fixture. Measure the usable shelf depth and the facing width you have been allocated, and tell us how many facings you want. We size the tray to fit a whole number across the shelf.
Are these suitable for kids’ snack packs?
They work well for it — the divided layout suits a fruit, cracker and protein mix, and a printed sleeve gives you room for the nutrition information schools and parents look for. Section sizes usually come down slightly for a child portion.
Can the tray hold a dip pot?
Yes, if we size one section to your pot. Send us the pot — the diameter at the rim and the base are both relevant because the well needs to hold it without it tipping when the tray is carried at an angle.
Is there a minimum order for a custom section layout?
A custom layout needs its own cutting die, so there is a practical floor. It is usually lower than people expect. Ask for pricing at your realistic annual volume and at a trial quantity, and we will show you both.
Before you order, read
- Food Tray Size Guide — What tray sizes mean, and how to pick one from your own portions.
- Food Tray Printing Guide — Colours, costs, substrates and proofs — what buyers need to know.
Who buys this tray
Ready to price the kraft snack tray?
Send the dimensions, the quantity and the country you want it delivered to. We come back with a full quote — material, print, finishing, freight and a production date.